Fashion photography
is a genre of photography which is devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.
In 1856, Adolphe Braun published a book containing 288 photographs of Virginia Oldoini, Countess di Castiglione, a Tuscan noblewoman at the court of Napoleon III. The photos depict her in her official court garb, making her the first fashion model.
In the first decade of the 20th century, advances in halftone printing allowed fashion photographs to be used in magazines. Fashion photography made its first appearance in French and American magazines such as La mode pratique and Harper’s Bazaar.
In the 1960s, Michelangelo Antonioni’s film Blow Up, actually a surreal parable of reality and illusion, achieved an unprecedented popularity of photography and fashion alike. For his protagonist, he found in David Bailey a dazzling role model, a leading fashion photographer in Swinging London.
After the deaths of Richard Avedon, Helmut Newton and Herb Ritts, some of today’s most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino, Peter Lindbergh and Annie Leibovitz. © Wikipedia
And tomorrow, me.
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Special thanks to all the wonderful models who supported me in these works with their talent, their originality and their irresistibility.
Original photos Austria and Germany, 2009 – 2016
